MARKETING STRATEGIES

Vendda offers user-friendly interface, affordable pricing, robust analytics, Security and comprehensive features like personalized storefronts, unique links, and multi-channel support, making it an attractive choice for small businesses, freelancers, artists, local retailers, and entrepreneurs.

Pricing Model

our pricing model is a freemium model which is affordable

struggles and solution

Our struggles currently will be in building brand awareness and trust compared to established competitors. limited initial reach and all these can be overcome by a very good marketing strategy

another problem we may face is feature parity i.e. competitors with longer market presence may have more developed and extensive feature sets. This can be overcome by CI/CD , regular updates to our website and app, feedbacks from our customers, making strategic collaborations with other top brands , market research and trend analysis

Marketing strategies

1. Social Media Awareness

• Platforms: Instagram, Twitter, Facebook, TikTok
• Strategies:
  • Create and maintain a consistent posting schedule.
  • Use engaging visuals and relevant hashtags.
  • Interact with followers through comments and messages.
  • Leverage user-generated content and testimonials.

2. Cold Calling - this has a comma though

• Process:
  • Identify potential customers and gather their contact information.
  • Prepare a compelling script to introduce your product and its benefits.
  • Make direct calls to potential customers to convince them of vendda's value.

3. Networking

• Approaches:
  • we Join tech, entrepreneur, and small-scale business communities, both physically and virtually.
  • Attend business conferences and events to connect with potential customers.
  • we Participate in relevant online forums and social media groups.

4. Email Marketing

• Techniques:
  • Collect email addresses through our website, social media, and events.
  • Use A/B testing to optimize email subject lines, content, and CTAs.
  • Personalize emails with recommendations, reminders, and offers.
  • Offer incentives to encourage email sign-ups (e.g., a chance to win a one-on-one call with Christianah a marketing strategist which can aid their business growth).

5. Affiliate Marketing

• Implementation:
  • If possible, we partner with influencers and bloggers who can promote your product to their audience without charging us.
  • Use our affiliates with unique referral links to track their performance.
  • Implement our attractive commissions or rewards for successful referrals.